Background

Apparel industry veteran Maggy Siegel is the inspired creator behind the wildly popular children’s clothing brands – Mad Sky Kids, Mad Boy and Barn Organics. After graduating from Florida State University in 1985 with a concentration in finance and fashion merchandising, Siegel was recruited by Saks Fifth Avenue and then Macys, until she launched her own accessories line in 1990 – Vicenza - designed and produced by Siegel and carried by retailers including Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus.  In 1996, inspired by her two young daughters Madison and Skyler, Siegel launched Mad Sky and Mad Boy – fresh and modern kid’s clothing lines that became the darlings of the industry, winning the Conde Nast/Children's Business “Fresh Face” Award in 2001 (Toddlers) and 2002 (Infants).  Barn Organics, a first-of-its-kind line of baby clothing made with organic printed fabrics, was launched to much acclaim in 2006 and quickly exceeded sales expectations.  In the same year, Siegel set out to accomplish what many manufacturers had been unable to do – creating a sweat-shop-free, proudly-made-in-the-USA, apparel company.  She currently boasts in-house production for all of the company’s lines, which allows for greater quality control of each garment.  
 
Siegel’s collections are carried at fine stores such as Nordstrom and Bloomingdales and have been featured in numerous publications including People Magazine, InStyle, US Weekly, and Vogue Tutto Bimbi.  Mad Sky, Mad Boy and Barn Organics are regularly spotted on children of such celebrities as Gwyneth Paltrow, Jessica Alba, Gwen Stefani, Katie Holmes, Julia Roberts, and Halle Berry.  For Holiday 2010, Siegel will add a collection of soft blankets and throws in signature prints to all three existing lines, followed by the launch of Charm’d in early 2011 - a collection of cozy, hip loungewear and pajamas for girls.
 
Siegel works and lives in Los Angeles with her two daughters – Madison and Skyler, two golden retrievers - Daisy and Ginger, and the latest addition to the Siegel household - Little Man, an especially regal rescue chihuahua.

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